The world's largest ticket retailer online to stop requiring users to enter a word difficult to read in order to prove that they are human.
Captcha asks users to type in words to prove they are not robots trying to cheat the system - used on many sites.
But Ticketmaster is moved ditch it in favor of a simpler system.
This means that users will write phrases such as "freezing temperatures", rather than, for example, "tormentis harlory".
Captcha stands for Completely Automated Public Turing test to tell Computers and People Out, and was first developed at Carnegie Mellon University in 2000.
Sites like Ticketmaster Captcha is used to make sure that robots are not used to buy up tickets automatically.
'Most hated'
Because the robots are becoming more sophisticated, Captcha has been promoted in order to stay effective. But in the process, it is more difficult for people to understand.
"It is generally speaking one of the most hated pieces of user interaction on the web," said Aaron Young, from consultation Bunnyfoot user experience.
Captcha asks users to type in words to prove they are not robots trying to cheat the system - used on many sites.
But Ticketmaster is moved ditch it in favor of a simpler system.
This means that users will write phrases such as "freezing temperatures", rather than, for example, "tormentis harlory".
Captcha stands for Completely Automated Public Turing test to tell Computers and People Out, and was first developed at Carnegie Mellon University in 2000.
Sites like Ticketmaster Captcha is used to make sure that robots are not used to buy up tickets automatically.
'Most hated'
Because the robots are becoming more sophisticated, Captcha has been promoted in order to stay effective. But in the process, it is more difficult for people to understand.
"It is generally speaking one of the most hated pieces of user interaction on the web," said Aaron Young, from consultation Bunnyfoot user experience.
"The major problem is that it is not unusual for several attempts may be required.
"So when people see them again on different websites that they expect negative."
He told BBC News: "It's not going to turn off it instantly evolving into something easier.".
Moving away from Captcha would be good news for users with accessibility problems, Mr Young said.
"Captcha order to speak, meets certain point on the accessibility challenge, but it is still great."
'Satisfaction'
Ticketmaster now using software created by the New York start-Media Solutions, a similar service request from a well-known phrases, or simple multiple choice questions.
"So when people see them again on different websites that they expect negative."
He told BBC News: "It's not going to turn off it instantly evolving into something easier.".
Moving away from Captcha would be good news for users with accessibility problems, Mr Young said.
"Captcha order to speak, meets certain point on the accessibility challenge, but it is still great."
'Satisfaction'
Ticketmaster now using software created by the New York start-Media Solutions, a similar service request from a well-known phrases, or simple multiple choice questions.
Solve system can be used for advertising media as well as verification and uses a combination of user digital tips to work out whether a real person or not.
Trials have shown positive signs on the new system, said Ticketmaster.
"We are starting to see uptick satisfy fans," Levin said Kip, executive vice president of Ticketmaster e-Commerce.
"We are happy with what we've seen from a security standpoint as well."
He said that the average time to resolve Captcha puzzle 14 seconds, while the new system is user an average of seven seconds to figure out.
Trials have shown positive signs on the new system, said Ticketmaster.
"We are starting to see uptick satisfy fans," Levin said Kip, executive vice president of Ticketmaster e-Commerce.
"We are happy with what we've seen from a security standpoint as well."
He said that the average time to resolve Captcha puzzle 14 seconds, while the new system is user an average of seven seconds to figure out.
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