Microsoft has continued its campaign against Google with a new site claiming that users who allow their emails to be scanned for ads are getting "Scroogled".
In its promotion of Outlook.com, Microsoft
highlights what it claims is Gmail's "invasion of your privacy" on
its Scroogled website.
"Outlook.com is different," Microsoft says, "we don't go
through your email to sell ads.
The site includes a feed of quotes from Eric Schmidt, Google's
executive chairman, including his infamous declaration that "if you
have something that you don't want anyone to know, maybe you shouldn't be
doing it in the first place".
The Gmail campaign follows a series of Scroogled adverts last year that
targeted Google's privacy policies.
According to Microsoft, 70 per cent of people don't know that some email
services scan the text of their messages to deliver advertising. The company
says that, according to its own survey, 88 per cent of people disapprove of
the practice.
Nevertheless, some industry observers have argued that Microsoft omits certain
facts. For example, Microsoft claims there is no way to opt out of targeted
advertising in Gmail, which is not strictly true.
Danny Sullivan, a search engine and online marketing expert, wrote
on his blog: "Is the campaign fair? I’d say mostly no, but there
are some things that Google could do to improve things."
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