After years of anticipation, frustration, and delays, Research In Motion (now re-branded BlackBerry) lets loose end BlackBerry 10. So now what?
That's the question a lot of folks in the industry are now trying that BlackBerry just days (or months, depending on the region) from a legitimate new product market competition for the first time in more than a year and a half. BlackBerry 10 offers a refreshingly slick and unique experience, and the two smartphones, the touchscreen BlackBerry Z10 and traditional Heavy-like C10, competitive look pretty.
But whether they are enough to turn some heads and get back lost customers appear. In
the recent years have seen once dominant BlackBerry smartphone market
share almost wiped out, with iOS and Android grabbing 92 percent of the
share of smartphones sold in the fourth quarter, according to Strategy
Analytics.After
a long stretch had written much of the industry the company and many
investors, BlackBerry recently enjoyed a renewed sense of excitement
and heightened expectations - over the past six months. The company stock has more than doubled during the period. This
week, however, the stock has fallen nearly 12 per cent amid fears that
BlackBerry might not pull that comeback off after all.Still, the BlackBerry 10, BlackBerry foot in the door of the smartphone market. CNET is here with some unsolicited advice on cracking that door wide open.Keep the message clearSlick products market many have faltered because of a mind-numbingly dumb marketing campaigns. BlackBerry needs a simple message, a clearly, and agreed pushing handful of advantages that BlackBerry 10 over the competition. He
must avoid trying to be too cute or fancy notifications - BlackBerry
users and power users, the company is focusing on the value of their
time, so get to the point quickly."BlackBerry end users squarely hit right between the eyes on how the platform works," said Ramon llamas, an analyst at IDC.That message was a better flow down to the floor salespeople, whether that is a carrier store or big-box electronic retailer. That
consumers do not have enough time to fuss with a great learning a new
operating system, BlackBerry to cut through the noise point of sale.BlackBerry seems to get. Chief
Marketing Officer Frank Boulben said during the launch that every bit
of marketing that has a real-world example of the benefits of
BlackBerry 10.
BlackBerry also need to run their own massive campaign and not rely on carrier partnerships. The last few years have shown that successful companies are the ones that have the marketing efforts into their own hands. That's why Apple is dominating Samsung Electronics and LG and HTC lagged.There is a lot of work to rehabilitate BlackBerry brand has taken more than its share of lumps over the past few years. While
BlackBerry executives would argue that the BlackBerry name still really
cool for some people it's a real uphill climb to get people -
especially in the home market of North America care about BlackBerry again.Get some love carrierWhile BlackBerry to have their own identity, the company will need to support its carrier partners. Although
most of the carriers said the right things about BlackBerry 10, it
remains to be seen how eagerly they will actually promote the products.Again,
the salespeople are familiar and comfortable with different carrier
stores the BlackBerry devices to be crucial for some of them really
highly of mobile services to consumers. Ideally,
it should convince the carriers BlackBerry to offer financial
incentives to promote the BlackBerry 10 products, but in the least,
salespeople should be aware of the products. As we have seen with the Lumia 900 and AT & T, there is sometimes the execution.BlackBerry should shy away from exclusives as well, and so far, it seems to be the case. Each
of the national carriers in the U.S. to sell the phone, although the
company would only say that it would be available in mid-March.Although
carriers promote talked about a strong third mobile ecosystem, it is
not yet clear whether the No. 3 player to BlackBerry, Windows Phone, or
some other upstart platform. BlackBerry will fight for his position."Because
of the fast-rising adoption of smartphones, 2013 represents the last,
best hope for BlackBerry 10 - as well as examples of risk such as
Microsoft Windows Phone, Nokia Lumia, and Firefox Mozilla s create smartphone viable third competitor in the market, "said Ian Fogg, an analyst at IHS.Protect the business frontBlackBerry, ultimately, it is still big business and corporate agencies. Although
the company has made some progress in getting some agencies and
companies to test out the device, it will require a lot of effort to
focus on businesses.Samsung
Electronics and Apple already making significant progress in the
business world and government, and BlackBerry major push back hard with
BlackBerry 10. The
features such as "Balance," will enable the phone to have a unique and
secure personal identities and work, help win the hearts and minds of
the IT manager.But
we must be wary of the trend BlackBerry bring-your-own-device, when
employers support no matter what their employees phones introduce While
the company believes that BYOD is the trend that works for you it is arguably the worst hit by the phenomenon.Pull up to the BlackBerry faithfulCEO Thorsten Heins to speak about the company's 80 million-strong customer base. Well, it's time for BlackBerry to show customers why they stuck around.The company must make it incredibly easy - and affordable - to translate. BlackBerry users out there who love their keyboards and service, and the company needs to find them and keep them in the fold.BlackBerry
may be making a mistake by pushing the touchscreen device Z10 X10 ahead
of the more traditional, how much will the BlackBerry faithful want to
go with it.But the incentives or discounts, BlackBerry has become aggressive to keep existing BlackBerry users happy.Expand the marketYour BlackBerry, it's time to go big when addressing the potential customer base. Super
Bowl commercial start is nice, but it will have to work harder to
attract more than one user the power of corporate or executive acts. Over the two BlackBerrys, the company will need to be more affordable midtier devices. This means that accelerate the roll-out of a product to be more inclusive, according to Gartner analyst Carolina Milanesi.
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