Friday, January 25, 2013

Using a Traffic App Cuts Commutes, Manages Anger


If you think your slog to work hard in the morning, brace yourself. It's about to get a lot worse. The average commuter will endure a further three hours of traffic delay annually by 2015, and by the end of the decade, a typical commuter will spend 41 hours per year in traffic, up from 14 in 1982.From Lagos to Los Angeles, could ever be on the travel extension is one of the most intractable problems facing large cities and the surrounding suburbs. Efforts to unclog the roads, including the London congestion charge and road space rationing in Brazil, have met with limited success. In the U.S., traffic congestion costs Americans $ 100 billion a year in wasted fuel, excessive carbon emissions, and lost productivity. The psychic toll is unquantifiable.Could not free, traffic-planning app save our cities and our tonal nerves?Recently, a group of researchers set out to find out. The study "travel related" involved 15,000 drivers in San Jose, many of them using the user generated data traffic app Waze some and Roadify new rival. He looked at how existing technologies can keep mobile city traffic flowing, cutting down on CO2 emissions, and we get home faster.These apps work cut travel times, the researchers found, but there was something else: Use the apps almost wiped out road rage. "Motorists told us, 'We feel like we are helping others, and makes us feel better about ourselves," says Mathieu Lefevre, executive director of the New Cities Foundation.They need drivers using their phones behind the wheel which is against the law in 39 states. Drivers are supposed to use the app and they stopped; software will not allow you to input data if your car is in motion.34 million commuters worldwide, Waze users by far the largest community of drivers connected. Every day, they use their smartphones satellite signals to generate a mapping and traffic data. With a few taps you can tell all Wazers when, where, and why do you delay, and the data is plotted on a map. You do so by tapping the icon for, say, "traffic," "accident," "police," or "other"; latter works well for building snags or mega-charming hole.Waze users grew more than three times last year, and "we expect the rate of at least stay the same if not increase this year," says CEO Noam Bardin. The company was rumored to be a takeover target of Apple (AAPL) earlier this month. Last year, Waze grabbed the entire sector sat-nav heavyweights, adding more users than the number of units selling portable navigation device, according to the latest Mary Meeker Internet Trends report.Still, Waze, which was launched in 2008 by Israeli software engineers, there was only a significant revenue stream from November when it was introduced in-app advertising. "I can be there because my advertising costs low," says Bardin, to give cartographers Waze millions nod update roads right now. And feeling pretty good about it.
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